Our Story

Since 1935, we have been delivering exceptional service at competitive pricing with a focus on serving our clients and protecting their assets. As one of the largest independently owned agencies in Northern California, we have the size and experience to provide in-house expertise for every kind of insurance coverage.

Our Mission

To provide the broadest coverage at a fair and reasonable price. To be honest and forthright with our clients and companies.
- Charles L. Bussman, President

Our Vision

Our vision is to develop and maintain comprehensive and innovative insurance portfolios. We focus on managing complex risks that need a consultative approach - including insurance program development, risk transfer and loss control. Whether your company is local or global in reach, we have the resources, experience and relationships in the marketplace to provide you with the strength and stability necessary to compete in today's business environment.

Our History

As the North Coast emerged as a major wood products center, George Petersen recognized the need to protect these assets and founded our company in 1935 - offering merchants and other business owners protection through insurance. Through the years, there have been substantial changes in the scope and complexity of the communities we serve. Fortunately, we have anticipated and responded favorably to these changes with a growing portfolio of insurance protection programs addressing the needs of our clients.

A major development in our growth happened in 1974, when we recognized that the Sonoma County area was becoming a major North Coast center of commerce. Since then, our growth has included the association of over twelve additional agencies.

Today, more than 85 years since our beginning, George Petersen Insurance Agency has become one of the largest and most respected insurance brokerage firms in the North Coast area. We have offices in ten cities in Northern California and take pride in providing personalized and professional service in the areas of business, personal, life, and employee benefit programs.

Why George Petersen?

We don’t work for an insurance company; we work for you. By earning the confidence and respect of our customers, we build lasting relationships as part of their decision-making team. Ultimately, this approach results in a client retention rate that is consistently over 95%, one of the highest in the industry.

Giving back to the communities that our employees and clients live in is an important part of our philosophy. See what we are doing to keep our communities thriving.

We take pride in providing our employees a great place to work and providing top level service to our clients. We are honored when others recognize these efforts, take a look at some of the recognition we have received.

Whether you’re looking to protect your family, home or business, we have the experience and expertise you’re looking for.