With offices located in the heart of the California wine country, we have a long tradition of insuring some of the most respected wineries, vineyards and manufacturers in the region. Whether addressing the needs of wine contamination and leakage, or pollution and chemical drift exposures, our program offers solutions for your business that are designed to fit every need.

Dedicated to the wine industry, we are active members in various industry associations. We are also the proud endorsed broker of the Mendocino County Farm Bureau.

Sonoma County Farm Bureau Logo
Mendocino County Farm Bureau
Nevada County Farm Bureau
Anderson Valley Winegrowers Association
Mendocino Winegrowers Association

Common Coverages

Business Auto

Umbrella / Excess Liability

Cyber Liability

Employment Practices Liability (EPLI)

Commercial Crime

Product Recall Expense

General Liability

Chemical Drift

Pollution Clean-up

Liquor Liability

Personal Liability

Borrowed or Rented Equipment

Workers’ Compensation

Custom Crush / Professional Liability

Brands & Labels


  • Buildings & Business Personal
  • Wine Stock Valued at Selling Price
  • Wine Leakage
  • Wine Contamination
  • Change in Temperature
  • Equipment Breakdown
  • Fine Arts
  • Mobile Equipment
  • High-Valued Dwellings
  • Wine Caves
  • Special Events
  • Damage During Production
  • Trellis & Vines
  • Wine in Transit


As your partner in business, we want to help your business thrive. That is why we have invested in these resources, without passing any extra costs onto you.

Loss Control

Loss Control Services

Our loss control team provides valuable safety and human resources guidance. From OSHA protocol assistance, facilitating required training, to answering complex HR questions. They work with clients and their employees to assist in reducing injuries and increasing compliance, with the ultimate goal of reducing losses in the workplace.


Workers’ Comp Services
Claims Services
Technology Solutions

In-House Bond Department

To operate as a winery in the U.S., the TTB requires that a bond be provided to cover excise taxes and many states require bonds for state taxes. We offer the bonds you need to support your winery operations, including:

  • TTB Brewer’s Bonds
  • Bonded Winery Bonds
  • Various State Bonds
  • Customs Bonds
  • Tax-Deferral Bonds
  • Sales Tax Bonds
  • Excise Tax Bonds
  • Utility Bonds
  • Distilled Spirits Bonds

Why George Petersen?

We don’t work for an insurance company; we work for you. By earning the confidence and respect of our customers, we build lasting relationships as part of their decision-making team. Ultimately, this approach results in a client retention rate that is consistently over 95%, one of the highest in the industry.

Giving back to the communities that our employees and clients live in is an important part of our philosophy. See what we are doing to keep our communities thriving.

We take pride in providing our employees a great place to work and providing top level service to our clients. We are honored when others recognize these efforts, take a look at some of the recognition we have received.

Whether you’re looking to protect your family, home or business, we have the experience you’re looking for.

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